Better World Records LLC is partnering with #FirstRespondersFirst, an initiative created by the Harvard T.H. Chan School of Public Health, Thrive Global, and the CAA Foundation to provide frontline healthcare workers with the physical and psychological support and resources they so desperately need as they serve on the frontlines of the coronavirus pandemic. #FirstRespondersFirst provides essential supplies and protective equipment, accommodations, child care, food, and critical mental health support and resources to ensure that frontline workers are protected, well-supported, and resilient.

A portion of the proceeds from “Healthcare Workers Rock!” and $1 for every video share (up to $100,000) will go to the initiative.